Immersive Media Design Specializations Committee

Case study · September 2026

IMD Specialization Case Example: Creative AI and Intelligent Media

Faculty Working Draft
Prepared September 2026

Purpose

This document uses artificial intelligence as a second case for defining what an IMD specialization could be. It is not a final curriculum proposal or a request to add a fixed set of courses. It demonstrates how an AI specialization might connect competencies, existing courses, project continuity, portfolio development, facilities, faculty expertise, responsible practice, and career preparation across the current B.A. and B.S. track structure.

The case is organized around a central principle:

An IMD specialization in AI should prepare students to build, critique, and creatively shape intelligent media, not simply use the current generation of AI products.

1. Why AI Is a Useful Specialization Case

AI already appears across IMD and the broader university in multiple forms:

The case also presents a strategic challenge. IMD should not duplicate a computational AI degree or a general human-centered AI program. Its contribution should arise from the program's distinctive combination of art, computation, embodiment, immersion, sound, interaction, and public creative practice.

2. Proposed Identity

Working Title

Creative AI and Intelligent Media

Other possible titles include AI for Immersive Media, Creative and Interactive AI, or Intelligent Creative Systems. A broad public-facing label such as AI Specialization may be useful for clarity, but the formal title should communicate the specialization's distinctive IMD focus.

Distinctive IMD Position

The specialization should center the use and study of AI in:

The specialization should not be organized around prompt writing or mastery of a particular commercial platform. Tools and models will change rapidly. Students need durable concepts, adaptable production methods, and the ability to evaluate what an AI system does, where its behavior comes from, when it fails, and what consequences follow from using it.

3. Specialization Learning Outcomes

Students completing the specialization should be able to:

  1. Explain foundational AI and machine-learning concepts at a level appropriate to their degree track and creative role.
  2. Distinguish among rule-based systems, classification and prediction, generative models, computer vision, language models, agents, and other forms of intelligent computation.
  3. Prototype creative and interactive systems that use AI intentionally rather than ornamentally.
  4. Integrate AI with visual, auditory, spatial, physical, or real-time media.
  5. Work critically with data, including collection, selection, labeling, consent, licensing, representation, and documentation.
  6. Evaluate model behavior through testing, comparison, failure analysis, and attention to bias, uncertainty, and limitations.
  7. Make responsible decisions concerning authorship, attribution, privacy, labor, accessibility, environmental cost, and potential harm.
  8. Collaborate across technical, creative, and critical roles.
  9. Document AI-assisted and AI-driven work with sufficient transparency to explain human contributions, system behavior, tools, sources, and limitations.
  10. Present a coherent body of work that demonstrates technical or creative depth and prepares the student for professional practice, research, entrepreneurship, or graduate study.

4. Shared Competency Framework

All students in the specialization should encounter the following competencies, although the depth and form may differ by degree track.

CompetencyIntroducedPracticedAdvancedDemonstrated
AI and Model LiteracyCore terms, system types, training, inference, and limitationsComparison of models and approachesSelection and adaptation of systems for complex purposesClear technical and conceptual account of a substantial system
Computational FoundationsLogic, variables, data, functions, and basic algorithmsAPIs, model inputs and outputs, data handling, and integrationTraining, fine-tuning, retrieval, agents, pipelines, optimization, or custom toolsStable implementation appropriate to the student's role
Data and Dataset PracticeData sources, labels, consent, licensing, and representationDataset collection, cleaning, organization, and documentationCurated, domain-specific, artist-led, or research datasetsDataset statement, provenance record, and critical justification
Generative and Intelligent MediaText, image, audio, video, 3D, and multimodal possibilitiesControlled experiments and iterative workflowsCoherent generative systems or intelligent behaviorsIntegrated creative work with documented methods and limitations
Interaction and Human-AI CollaborationAffordance, feedback, agency, control, and uncertaintyInterfaces and workflows that support human judgmentAdaptive interaction, co-creation, agents, or multimodal systemsTested experience demonstrating intentional human-AI relations
Evaluation and Failure AnalysisBasic comparison, error, bias, and uncertaintyStructured testing across prompts, inputs, users, or conditionsQuantitative and qualitative evaluation appropriate to the projectEvidence-based account of performance, failures, and revisions
Critical and Cultural ContextHistorical and contemporary debates about automation and intelligenceAnalysis of AI systems as cultural and political objectsResearch into labor, power, authorship, representation, and institutionsCritical framing integrated into creative or scholarly work
Responsible PracticeTransparency, privacy, consent, provenance, and harmProject-specific risk identification and mitigationComplex decisions involving people, data, public deployment, or sensitive contextsResponsible-practice statement supported by project evidence
Collaboration and ProductionRoles, scope, attribution, and shared workflowVersioning, documentation, milestones, and critiqueSustained interdisciplinary production and leadershipPublicly presented work with clear credits and process record
Professional and Research CommunicationProject descriptions and basic documentationProcess writing, demonstrations, and portfolio recordsCase studies, papers, technical documentation, or public explanationProfessional presentation of methods, contributions, and implications

5. One Specialization, Two Track-Specific Routes

The specialization should have a shared conceptual, creative, and responsible-practice core while allowing students to develop depth through the existing degree tracks.

Shared Core

All participating students should develop competency in:

Computing B.S. Route

The B.S. route would emphasize:

Relevant existing courses may include CMSC421, CMSC422, CMSC426, CMSC434, CMSC472, CMSC473, CMSC477, and other approved AI, HCI, vision, robotics, graphics, or data-oriented electives.

Emerging Creatives B.A. Route

The B.A. route would emphasize:

IMDM127, IMDM227, IMDM350, ARTT370, ARTT47x, collaborative studios, and approved special topics provide important existing components.

Shared Standards, Different Depth

The two routes should not imply that B.S. students only build models or that B.A. students only enter prompts into finished products. Every student should understand system behavior, data, evaluation, provenance, and critical context. The track-specific route identifies the student's principal area of depth, not the limits of their participation.

6. Relationship to UMD's Broader AI Curriculum

UMD's new undergraduate AI degrees make differentiation especially important. The Human-Centered AI B.A. combines AI with ethics, policy, design, and the humanities, while the computational B.S. develops greater depth in algorithms, models, and systems.

An IMD specialization should complement these programs by focusing on the design and production of creative, interactive, embodied, spatial, sonic, and experiential AI systems.

Possible collaboration could include:

The IMD specialization should be legible as a distinctive pathway while participating in the university's larger AI ecosystem.

7. Current Assets and Current Gaps

Current Assets

NeedExisting or Potential Support
Creative-coding foundationIMDM127, IMDM227, and related project work
Technical computing foundationCMSC core and upper-level electives
AI and machine learningCMSC421, CMSC422, CMSC472, CMSC473, and related courses
Computer vision and sensingCMSC426, IMDM327, and project-based work
HCI and interactionIMDM227, IMDM327, IMDM390, and CMSC434
Critical and cultural contextIMDM150 and IMDM350
Visual and digital-art practiceARTT foundations, ARTT255, ARTT370, and ARTT47x
Sound, performance, and spatial mediaIMDM227, IMDM290, IMDM327, special topics, and project-based work
Collaborative productionIMDM101, IMDM290, IMDM390, and Capstone
Experimental depthIMDM298, IMDM398, IMDM399, IMDM498, and IMDM499
Public demonstrationIMDM491 and the Senior Capstone Showcase
Institutional AI ecosystemAIM, new AI degrees, cross-campus courses, research labs, and computing initiatives

Current Gaps

  1. No shared AI foundation designed for both IMD tracks. Students need an accessible course that combines model literacy, data, creative experimentation, evaluation, and responsible practice without assuming an upper-level CS background.
  2. Unequal access to technical AI coursework. The clearest AI and machine-learning sequences require substantial computing prerequisites.
  3. Creative AI is not yet a visible curricular progression. Experiments may occur in individual courses or projects without a stable sequence from introduction through advanced production.
  4. Responsible-practice expectations are not standardized. Provenance, disclosure, consent, rights, privacy, bias testing, and documentation may vary across instructors and projects.
  5. Advanced intelligent-media production is not guaranteed. Students may pursue AI in studios, special topics, research, or Capstone, but the experience depends on course availability and individual initiative.
  6. Infrastructure is uneven and potentially costly. API access, cloud services, local models, GPU computing, data storage, software licensing, and technical support require deliberate planning.
  7. Tool change can outpace curriculum revision. The specialization needs durable outcomes that are not tied to one vendor, model, or moment in the technology cycle.
  8. Faculty ownership is distributed. The program needs coordinated leadership connecting creative practice, technical knowledge, critical inquiry, facilities, policy, and external partnerships.
  9. Career claims can become inflated. Students need language that distinguishes creative AI practice, AI-enabled production, human-centered prototyping, and technical AI engineering.

8. Illustrative Curricular Model

The following is a conceptual structure. Course numbers, credit totals, and formal requirements would require a separate curriculum audit and approval process.

Stage 1: Foundation

Students develop foundational ability in creative practice, computation, media, critique, collaboration, documentation, and critical analysis through the existing B.A. or B.S. requirements and the shared IMDM core.

Relevant courses: IMDM101, IMDM127 or CMSC preparation, IMDM150, IMDM227, ARTT foundations, and related track requirements.

AI evidence: a rule-based or generative system, algorithmic artwork, data-driven experiment, interactive agent, critical analysis, or small project examining automation and authorship.

Stage 2: Shared Creative AI Foundations

Students complete an accessible course focused on durable AI concepts and creative experimentation.

Provisional course concept: IMDM2XX: Creative AI Foundations

Core content:

The course should require more than tool demonstrations. Students should compare systems, investigate limitations, and make creative decisions that could not be reduced to generating isolated outputs.

This course could initially run as a recurring IMDM298 or IMDM398 topic before formal course approval.

Stage 3: Track-Specific Depth

Students select technical, creative, or critical coursework aligned with their intended roles.

Possible B.S. depth: artificial intelligence, machine learning, deep learning, computer vision, HCI, robotics, data visualization, graphics, or related technical fields.

Possible B.A. depth: IMDM350, ARTT370, ARTT47x, and approved work in generative art, sound, animation, 3D, performance, creative coding, interaction, critical media, or related fields.

Cross-track expectation: Students should complete meaningful collaborative work with peers whose principal expertise differs from their own.

Stage 4: Advanced Intelligent-Media Production

Students apply their areas of depth within a sustained creative or research-based production.

This could occur through:

The advanced experience should include concept development, system design, data and model documentation, prototyping, evaluation, revision, responsible-practice review, and public presentation.

Stage 5: Demonstration

Students demonstrate the specialization through Senior Capstone, a substantial advanced project, or an approved portfolio of connected work.

The culminating evidence should include:

9. Illustrative Credit Structure

A formal specialization should use existing degree requirements and elective space wherever possible. The following model is illustrative rather than prescriptive.

ComponentPossible RequirementLikely Status
Shared foundationExisting IMDM and track requirementsAlready required
Creative AI foundationOne accessible shared courseNew or recurring special topic
Critical and responsible contextIMDM350 or an approved shared alternativeExisting for B.A.; access or alternative needed for B.S.
Track-specific depthOne or two approved electivesLargely existing, especially for B.S.
Advanced intelligent-media productionOne sustained studio, research, or collaborative projectNew, adapted, or recurring special topic
DemonstrationAI-focused Capstone or approved advanced portfolioExisting structure, with added criteria

A realistic goal would be to create a specialization that adds little or no time to degree completion by using track electives, approved special topics, research opportunities, and existing Capstone requirements.

10. Project Continuity Case

The specialization should support development across courses while requiring new learning and more rigorous documentation at every stage.

StagePossible Student WorkRequired New DevelopmentHandoff Evidence
FoundationRule-based system, generative sketch, data artwork, critical essay, or interactive agentBasic computation, media, context, and documentationSource materials, output, reflection, and research notes
Creative AI FoundationsSeveral model experiments or one small intelligent-media prototypeModel literacy, data practice, comparison, evaluation, and responsible-use analysisWorking prototype, experiment log, provenance record, failure analysis, and next-step memo
IMDM290Collaborative generative-media or AI-assisted productionTeam workflow, integrated media, asset and data pipeline, and production planningBuild, repository, credits, data and tool record, critique notes, and documentation
Depth CourseModel, dataset, tool, visual system, sound system, installation component, or research projectRole-specific technical, creative, or critical expertiseReusable system or body of work with documentation
IMDM390 or Advanced StudioSustained intelligent or adaptive experienceIntegration, interaction, public testing, advanced evaluation, and responsible-practice reviewStable system, production archive, test evidence, provenance statement, and portfolio documentation
IMDM490Capstone proposal and developed prototypeSubstantial transformation, feasibility, research, risk analysis, and production planningApproved proposal, prototype, model and data plan, schedule, resource plan, and evaluation design
IMDM491Completed and publicly presented workRefinement, exhibition, audience context, promotion, and professional presentationFinal system, case study, installation or deployment guide, credits, model and data documentation, and postmortem

Students would not be required to carry one AI project through the entire sequence. At each transition, they could continue a promising project, reuse a dataset or software component, transfer a research question, or begin new work informed by documented prior experience.

11. Responsible Practice and Documentation Standard

Responsible practice should be integrated throughout the specialization rather than isolated in one ethics unit.

Every substantial project should address the following areas when relevant:

System and Tool Disclosure

Data and Provenance

Evaluation and Limitations

People and Potential Harm

Resources and Sustainability

These requirements should produce project-specific evidence rather than generic statements that an AI system was used “ethically.”

12. Portfolio Expectations

A student completing the specialization should graduate with evidence of experimentation, depth, critical judgment, and transparent practice.

Recommended Portfolio Evidence

The portfolio should make clear what the student understands and contributed. A collection of compelling outputs without process, provenance, evaluation, or authorship documentation would not be sufficient evidence of specialization.

13. Faculty Capacity and Institutional Partnerships

A formal specialization requires identifiable faculty leadership, but it should also draw on UMD's larger AI ecosystem rather than attempting to reproduce it inside IMD.

The program should identify a faculty lead or small coordinating group able to:

A future hire in creative AI, human-centered AI, computational art, or intelligent media could strengthen the specialization. The case for a hire should be evaluated alongside existing faculty capacity, cross-campus partnerships, and the program's other hiring priorities.

14. Facilities and Infrastructure

The specialization would require more than access to consumer AI websites. Students need a stable environment for experimentation, integration, evaluation, and preservation.

Priority needs include:

The Innovation Design Lab could support weekly work-in sessions, demonstrations, model and dataset clinics, critique, public discussion, and cross-cohort collaboration.

Infrastructure decisions should prioritize curricular outcomes and student access rather than allegiance to a particular vendor.

15. Career and Public Messaging

Career language should distinguish among creative AI practice, AI-enabled production, intelligent-system design, human-centered prototyping, and technical AI engineering.

Relevant Career and Practice Areas

Students completing the B.A. route should not be presented automatically as machine-learning engineers. B.S. students seeking technical AI engineering roles will need sufficient mathematics, algorithms, software, and advanced ML depth. All students should be prepared to explain how their IMD abilities in prototyping, interaction, real-time media, critical analysis, and collaborative production complement technical AI knowledge.

16. Implementation Path

Phase 1: Make the Existing Path Visible

Phase 2: Pilot the Missing Shared Core

Phase 3: Formalize the Specialization

Phase 4: Sustain and Review

17. Evidence of Success

The specialization should be evaluated using evidence that reflects curricular coherence, student learning, responsible practice, and sustainability:

Success should not be measured by the volume of AI-generated output or by allegiance to the newest commercial tool. It should be visible in the quality of the questions students ask, the systems they build, the judgments they make, and the clarity with which they explain the consequences of their choices.

18. Decisions Requiring Faculty Discussion

  1. Should the public-facing name be AI Specialization, Creative AI and Intelligent Media, or another formulation?
  2. How should the specialization distinguish itself from UMD's Human-Centered AI B.A. and computational AI B.S.?
  3. Which AI concepts and responsible-practice competencies must every student demonstrate regardless of track?
  4. Can a recurring special topic establish the shared foundation before permanent course approval?
  5. What minimum programming, mathematics, and data literacy should be expected of B.A. students?
  6. What creative, critical, and human-centered requirements should be expected of B.S. students?
  7. Should advanced production occur within IMDM390, in a dedicated Intelligent Media Studio, through research, or through multiple approved options?
  8. Which external courses can reliably count toward the specialization, and can IMD students access them?
  9. What computing, storage, API, and technical-support commitments are financially sustainable?
  10. What disclosure, provenance, consent, evaluation, and archiving standards should apply to student work?
  11. What portion of the specialization can fit within existing electives without increasing time to degree?
  12. What faculty expertise is already available, and what gaps require a designated lead, partnership, or future hire?
  13. What constitutes an acceptable culminating demonstration: an AI-focused Capstone, a portfolio of connected work, a research project, or any approved option?
  14. How will the curriculum remain durable as tools, models, regulations, and public expectations change?

Working Conclusion

AI is already latent within IMD. The program has technical foundations, creative coding, digital art, critical theory, collaborative studios, immersive-media facilities, and a public Capstone structure. UMD also offers an expanding AI ecosystem that IMD can join without duplicating.

What is missing is a shared foundation accessible to both tracks, a coherent creative and interactive identity, standardized responsible-practice expectations, a guaranteed advanced production experience, sustainable infrastructure, and coordinated faculty leadership.

The specialization should therefore be understood as an act of connection and differentiation:

Foundation → Creative AI Literacy and Experimentation → Track-Specific Depth → Intelligent Media Production → Portfolio and Capstone Demonstration

This pathway would prepare students not only to work with AI, but to understand, question, shape, and communicate the systems through which AI enters creative and public life.

Source Basis and Companion Documents

This case should be read alongside the IMD Current-State Curriculum Map, the IMD Faculty Syllabus Continuity Guide, and the IMD Game Design Specialization Case Example. Course availability, prerequisites, elective access, staffing, infrastructure, and credit applicability should be confirmed before any formal proposal is developed.